As we move further into 2026, the hospitality industry in Africa is continuing undergoing a more profound shift: “data: is no longer being seen as a byproduct of operations, it's being seen more and more as the very foundation of smart revenue strategies. With travellers demanding hyper-personalised experiences, hotels, game lodges and guest houses can no longer simply rely on the old style, super generic upsell tactics. Instead, data-driven decision making is transforming up

Executive Summary This past December 2025, TrevPAR Upsell powered an extraordinary performance across a diverse portfolio of hotels, generating close to R2 million in incremental revenue. This translates into individual properties averaging over R50,000 in additional monthly revenue, marking the strongest December on record for many participants and establishing powerful momentum heading into 2026. This success was driven by seamless room upgrades and high-margin ancillary sa

TrevPAR Upsell is a dynamic, pre-arrival upselling platform that integrates with your property management system (PMS) to deliver customised offers directly to guests, pre-arrival. This helps avoid those awkward front-desk pitches, as your guests can now browse and select add-ons at a time of their choosing, unlocking extras like airport transfers, adventure packages, or spa sessions.   WHAT SETS IT APART IN THE AFRICAN CONTEXT? A Product By The Experts – TrevPAR World, Afric

As the hospitality sector navigates 2025's dynamic landscape and looks towards 2026, revenue management is undergoing a profound evolution, propelled by advancements in AI, personalisation, and guest-centric automation. With guests demanding seamless, tailored experiences and operators facing inflationary pressures on room rates, ancillary revenue streams have become mission-critical. Amid these shifts, pre-arrival bidding emerges as a transformative strategy: an interactive,

In the world of hospitality, peak seasons can feel like a whirlwind. Guests flood the lobby, lines can snake around the front desk, and your once-efficient staff suddenly resemble a team of firefighters battling an inferno. Check-in bottlenecks turn what should be a welcoming arrival into a frantic, frustrating scramble, and upselling? Forget about it. In our experience - It's the first casualty of the chaos. Upselling is either botched by rushed employees who aren't natural

As customer acquisition costs continue to escalate and market saturation intensifies, cultivating repeat business is a cornerstone of financial stability and competitive advantage for those in the hospitality industry. Repeat guests not only contribute disproportionately to revenue - often accounting for over 50%  of bookings - but also serve as powerful advocates through referrals and reviews. TrevPAR Upsell facilitates this by automating personalised pre-arrival upselling,

In today's hospitality and travel landscape, hotel guests and travellers continue to prioritise experiences that they feel have been uniquely crafted, true personalisation can be the differentiator between memorable stays and the unfortunate, forgettable ones. Generic offerings no longer suffice; guests demand accommodations, amenities, and interactions that reflect their individual needs and wants. TrevPAR Upsell empowers properties to achieve this level of customisation thr

Summary  In the heart of South Africa's untamed North West Province, where eco-luxury meets wild adventure, bush lodges compete to deliver escapes that linger long after departure. This case study delves into how a 76-room bush lodge turned record numbers during December 2024, leveraging TrevPAR Upsell to secure R133 915 in pure pre-arrival income. By focusing on extras that spark joy and interest, the lodge elevated guest stays to new highs, fostering deeper satisfaction and

In the hospitality sector, acquiring new guests can cost up to five times more than retaining existing ones, therefore building guest loyalty is a linchpin for sustained revenue. TrevPAR Upsell elevates this imperative by integrating personalised upselling into the guest journey, transforming transactional interactions into meaningful relationships. Through its automated, data-driven platform, properties can offer tailored pre-arrival upgrades and add-ons to guests. TrevPAR U

Time and again, it is seen that success in hospitality hinges on delivering hyper-personalised experiences. With this in mind, guest-centric innovation has started reshaping revenue strategies throughout the continent. Guests increasingly seek stays that reflect their unique preferences, and are demanding solutions that prioritise their satisfaction alongside profitability. TrevPAR Upsell stands at the forefront of this shift, offering an automated platform that tailors upsel

Summary: In the family tourism market of the majestic Drakensberg Mountains, self-catering resorts must balance luxury comfort with exhilarating outdoor pursuits to stand out. This case study spotlights how an award-winning, four-star, 100-unit self-catering family-friendly resort utilised TrevPAR Upsell during its bumper December 2024 season to generate nearly R100 000 in additional pre-arrival revenue - solely from enriching extras and unique experiences. By channelling eff

Looking at the hospitality sector, it has become increasingly clear that operational agility and revenue maximisation are critical drivers of success, seamless integrations between digital tools, platforms utilised and PMS Systems have become indispensable. TrevPAR Upsell exemplifies this synergy offering a solution that connects effortlessly with industry-leading PMS systems to automate pre-arrival upselling. By bridging these systems with TrevPAR Upsell, hotels can deliver

When taking a deep-dive into the area of hotel revenue management, pre-arrival upselling stands as a potential cornerstone for capturing incremental income before guests even cross the threshold of your property. By engaging guests during the anticipation phase of their travels, properties can transform passive reservations into proactive revenue opportunities. TrevPAR Upsell leads this charge with its innovative, automated platform, focused on a dynamic bidding system that e

Summary: In the ever growing and competitive eco-tourism sector, bush lodges often face challenges in converting guest interest, into pre-arrival revenue for additional experiences. This case study examines how a 76-room bush lodge in the Magaliesberg region of North West Province harnessed TrevPAR Upsell over a six-month period to unlock R303 475 in additional revenue - entirely from high-value extras and experiences. By shifting focus from room upgrades to personalised add-

In the competitive landscape of hospitality, where revenue optimisation and operational efficiency are paramount to success, effective upselling can significantly enhance profitability. TrevPAR Upsell emerges as a pivotal solution, automating the upselling process pre-arrival. The TrevPAR Upsell platform integrates seamlessly with existing PMS systems to deliver personalised, data-driven offers, enabling properties to capture additional revenue while elevating guest satisfact

Summary In a competitive hospitality landscape, hotels often struggle to capture untapped revenue potential from existing bookings. This case study explores how a leading multi-national hotel chain leveraged TrevPAR Upsell, to transform unsold room inventory and ancillary services, into a substantial profit. During the one-month trial at the hotel chain’s property in Sandton, Johannesburg, the initiative generated R76 275 in additional revenue brought to the table, demonstrat

In the fast-paced world of hotel management, where every guest interaction counts, finding ways to boost revenue without compromising on guest experience can feel like a tightrope walk. Enter TrevPAR Upsell - a game-changing tool revolutionising how hotels upsell upgrades and add-ons. Here we will be deep diving into what TrevPAR Upsell is, how it works, and why it's a must-have for hotels and hospitality properties looking to level up.   THE BASICS: WHAT EXACTLY IS TREVPAR U