Within the hospitality landscape, the guest journey can be seen to have changed from what was thought to be a “given”. The guest journey is no longer simply a linear path from booking to checkout, it is now a far more seamless, multi-touchpoint experience that begins the moment a reservation is confirmed and extends long after departure.   Guests are more expectant of value, of personalisation, and expect to be delighted at every interaction. Yet many properties struggle to d

As we move further into 2026, the hospitality industry in Africa is continuing undergoing a more profound shift: “data: is no longer being seen as a byproduct of operations, it's being seen more and more as the very foundation of smart revenue strategies. With travellers demanding hyper-personalised experiences, hotels, game lodges and guest houses can no longer simply rely on the old style, super generic upsell tactics. Instead, data-driven decision making is transforming up

Executive Summary This past December 2025, TrevPAR Upsell powered an extraordinary performance across a diverse portfolio of hotels, generating close to R2 million in incremental revenue. This translates into individual properties averaging over R50,000 in additional monthly revenue, marking the strongest December on record for many participants and establishing powerful momentum heading into 2026. This success was driven by seamless room upgrades and high-margin ancillary sa

TrevPAR Upsell is a dynamic, pre-arrival upselling platform that integrates with your property management system (PMS) to deliver customised offers directly to guests, pre-arrival. This helps avoid those awkward front-desk pitches, as your guests can now browse and select add-ons at a time of their choosing, unlocking extras like airport transfers, adventure packages, or spa sessions.   WHAT SETS IT APART IN THE AFRICAN CONTEXT? A Product By The Experts – TrevPAR World, Afric

As the hospitality sector navigates 2025's dynamic landscape and looks towards 2026, revenue management is undergoing a profound evolution, propelled by advancements in AI, personalisation, and guest-centric automation. With guests demanding seamless, tailored experiences and operators facing inflationary pressures on room rates, ancillary revenue streams have become mission-critical. Amid these shifts, pre-arrival bidding emerges as a transformative strategy: an interactive,