LEISURE VS. BUSINESS HOTELS: WHY KNOWING YOUR MARKET MATTERS FOR SUCCESSFUL USE OF TREVPAR UPSELL

In the competitive world of hospitality, upselling is a proven way to boost your properties revenue. But not all upsells are created equal - and not all guests respond to the same offers. A blanket approach that may have worked in the past or speaks to a certain type of target market, but this approach may fall flat in a different market or property, and vice versa. What is the key to higher acceptance rates, and better upselling and getting the most out of your TrevPAR Upsell system? – The answer is = Relevance

Through the numerous amounts of research that he TrevPAR Upsell team has done, it is clear that guests accept offers that feel tailored to their trip purpose and ignore (or worse, feel annoyed by) those that don’t. This is why understanding whether your property primarily serves leisure or business travellers is essential. TrevPAR Upsell’s dynamic, data-driven platform excels by delivering personalised, pre-arrival offers that match the guest profile, needs and wants.

LEISURE TRAVELLERS: SEEKING EXPERIENCES AND INDULGENCE

Leisure guests such as families, couples, or solo vacationers, are on holiday to relax, explore, and create memories. Their mindset is experiential and indulgent. They arrive with time to spare and a desire for upgrades that enhance enjoyment. So, when you know this and you are using the TrevPAR Upsell system, you could look to offer the following:

· Late check-out or early check-in for flexibility

· Spa packages, wellness treatments, or couples’ massages

· Dining options such as romantic dinners, or special table reservations under the stars

· In-room amenities such as champagne, chocolates or romantic turn-down service

· Local excursions, adventure activities, or cultural tours or family-friendly add-ons

When these offers land pre-arrival via personalised emails, guests browse at leisure and often say yes, because the suggestions feel like thoughtful enhancements to their vacation, not sales pitches. Whereas irrelevant offers such as a workspace upgrade or executive lounge access are quickly dismissed and make the guest feel misunderstood, undervalued and lower overall satisfaction.

BUSINESS TRAVELLERS: PRIORITISING EFFICIENCY & PRODUCTIVITY

When looking at the corporate and business travellers’, these are guests—executives, salespeople, or conference attendees - are focused on work. Time is tight, schedules are packed, and convenience trumps luxury. They want frictionless solutions that help them perform better and recover faster. So, when you know the above and you are using the TrevPAR Upsell system, you could look to offer the following:

· Early or priority check-in or guaranteed late check-out based around flight connections

· Premium Wi-Fi or workspace upgrades such as a room with a larger desk, ergonomic chair etc.

· Airport shuttle transfers

· Executive lounge access with quiet workspaces and refreshments

· In-room coffee/tea stations, or even gym access

Many of the above are practical add-ons which solve real pain points for the corporate and business traveller. The proof is in the pudding where many TrevPAR Upsell clients report how many clients are willing to pre-book for the extras. The same can be seen when offering leisure-style extras like excursion packages or romantic amenities, and how these are ignored and irritate a guest who just wants to finish a presentation and catch a flight.

THE COST OF IRRELEVANCE: REJECTED OFFERS = LOST REVENUE

The research highlights that the old style of generic upselling can hurts your property in two ways:

1.     Low conversion rates – Irrelevant suggestions are simply skipped, leaving money on the table.

2.    Damaged brand perception – Guests feel the property doesn’t understand their needs, reducing loyalty and review scores, and decreasing the likelihood of repeat business

TREVPAR UPSELL: RELEVANCE BUILT IN

TrevPAR Upsell removes the guesswork with its automated, dynamic system that integrates directly with your PMS. By analysing booking data, guest history, and segmentation we are able craft offers that match the traveller type. Simply put:

· Leisure-dominated properties = Prioritise experiential packages

· Business-focused properties = Emphasise productivity and convenience

· Mixed properties = We segment these guests individually for targeted suggestions based specifically to the type of booking

With the TrevPAR Upsell system there is no manual sorting required when upselling. The platform adjusts in real-time, ensuring every offer feels personal and timely. Guests receive options days before arrival, when they’re excited about the trip and more receptive.

BENEFITS OF RELEVANT UPSELLING WITH TREVPAR UPSELL:

Our clients using TrevPAR Upsell’s targeted approach consistently report the following:

1.    Superior Guest Experience and hight net-promoter scores

2.    Increased revenue

3.    Higher acceptance rates of the offerings

4.   Improved staff morale

Whether your property welcomes sun-seekers or suit-wearers (or both), success lies in relevance. TrevPAR Upsell makes targeted, client-specific upselling effortless and effective, which has been proven to turn potential rejection into solid acceptance.