WHAT IS TREVPAR UPSELL?

In the fast-paced world of hotel management, where every guest interaction counts, finding ways to boost revenue without compromising on guest experience can feel like a tightrope walk. Enter TrevPAR Upsell - a game-changing tool revolutionising how hotels upsell upgrades and add-ons. Here we will be deep diving into what TrevPAR Upsell is, how it works, and why it's a must-have for hotels and hospitality properties looking to level up.

THE BASICS: WHAT EXACTLY IS TREVPAR UPSELL?

At its core, TrevPAR Upsell is a dynamic bidding system designed specifically for hotels to offer pre-arrival room upgrades and personalised add-ons. Think of it as the ultimate matchmaker between guests and premium perks - like bidding on a suite upgrade or booking a spa package before they even step through doors. Launched by TrevPAR World, (who have for the past 9 years been the leading hospitality revenue management consultancy in Africa), this Africa innovative platform promises to enhance guest experiences while maximising revenue in a seamless, automated way.

Unlike traditional upselling methods that rely on front-desk pitches (which can sometimes feel pushy), TrevPAR Upsell flips the script, as it empowers guests to engage interactively through a bidding process, bringing in a gameification element, shifting upselling to a more fun and exclusive feel, rather than salesy. The result? Happier guests who feel like VIPs from the get-go, and properties recieving incremental revenue from extras like mini bars, romantic dinners, turndown services, shuttle transfers, city tours, and spa treatments - all of which are tailored to your property's unique offerings.

KEY FEATURES THAT SET IT APART

What makes TrevPAR Upsell stand out? It's all about smart, guest-centric technology. Here are the highlights:

· Dynamic Bidding System: Guests bid on upgrades pre-arrival, creating a sense of excitement and urgency that's more engaging than a simple static email offer.

· Automated Customisation: The platform uses data to personalise suggestions, ensuring every offer feels bespoke - whether it's a beach sundowner for romance seekers or a family tour package.

· Seamless Integration: TrevPAR Upsell plugs right into your existing industry-leading systems, automating communications and upselling without adding extra workload to your team.

· Pre-Arrival Focus: Everything happens before check-in, so staff can greet guests with their requests already fulfilled, boosting that all-important first impression.

· Specific Targeting: The TrevPAR Upsell system targets guests that have already booked, ensuring little to no wastage on marketing efforts. No more spray and pray approach.

And the proof is in the pudding - or rather, the revenue stats. TrevPAR Upsell has generated over R22 million in upsell revenue for its clients to date - That's real money flowing back into hotel operations and into the properties bank account.

HOW DOES TREVPAR UPSELL ACTUALLY WORK?

Getting started is as straightforward:

1. Integration Setup: Link the TrevPAR Upsell system it to your hotel's PMS and other digital platforms. It's designed for easy scalability, so whether you're a boutique hotel, resort chain, or part of a multinational, the system fits like a glove.

2. Guest Engagement: Once integrated, the system kicks in during the booking journey. Guests receive tailored bidding invites via email, highlighting available upgrades and add-ons based on their preferences and stay details.

3. Bidding Magic: Guests can place bids on room upgrades, (like a luxury room upgrade from a standard suite or a room with a view etc. The dynamic system matches bids in real-time, notifying winners and processing payments automatically.

4. Add-Ons: Guests can also prepay for certain add-ons that the property may offer, such as a spa treatment, romantic turndown service or even a bottle of champagne in the room on arrival.

5. Fulfilment: By arrival, everything's prepped. The hotel staff gets a heads-up, and guests enjoy their enhanced stay without any hassle.

The beauty? It's all data-driven and consistent across channels, ensuring no opportunity slips through the cracks. It's about "delivering consistent, data-driven upselling offers across digital platforms, allowing hotels to scale their efforts and efficiently engage with guests."

THE BENEFITS BREAKDOWN

Let's talk ROI - because that's what keeps GMs up at night. The key perks include:

· Revenue Boost: Tap into incremental income from upsells that might otherwise go untapped.

· Elevated Guest Experience: Personalised touches like curated add-ons make stays memorable, fostering loyalty and producing glowing reviews.

· Operational Efficiency: Automation means less manual work for your team, freeing them up for what they do best: creating wow moments. It's a win for staff morale too.

In short, it's about turning every stay into a profit-maximising, loyalty-building opportunity. TrevPAR Upsell empower hotels to maximise every guest interaction and provide exceptional service, positioning them for long-term success.

IS TREVPAR UPSELL RIGHT FOR YOUR HOTEL?

If you're in the hospitality game and tired of leaving money on the table, TrevPAR Upsell could be your secret weapon. It's more than upselling - it's about crafting experiences that guests rave about and revenue streams that sustain your dreams.

Head over to trevparupsell.com to learn more or to book a demo with our team.