Power of Pre-Arrival Upselling through TrevPAR Upsell
- TrevPAR Upsell

- Oct 29
- 3 min read

When taking a deep-dive into the area of hotel revenue management, pre-arrival upselling stands as a potential cornerstone for capturing incremental income before guests even cross the threshold of your property. By engaging guests during the anticipation phase of their travels, properties can transform passive reservations into proactive revenue opportunities. TrevPAR Upsell leads this charge with its innovative, automated platform, focused on a dynamic bidding system that empowers guests to customise their stays - pre-arrival.
Designed specifically for Africa’s dynamic hospitality sector, this solution integrates seamlessly to deliver personalised upgrades and add-ons, driving revenue growth and enhancing operational efficiency. As properties confront ever tightening margins and demanding guest, harnessing pre-arrival upselling via TrevPAR Upsell is not just to your advantage, but can be a foundational strategy for competitive positioning.
The Mechanics of TrevPAR Upsell
Pre-arrival upselling thrives on timing and relevance, and TrevPAR Upsell excels by embedding these elements into the guest booking journey. Upon reservation, the platform deploys automated, data-informed invitations for guests to participate in a bidding process for premium offerings as well as the option to buy additional extras or bundled experiences for their stay. These include: room upgrades, exclusive add-ons, such as spa packages, shuttle transfers, city tours, romantic dinners, turndown services, or stocked mini-bars, all of which are customised to the property's inventory.
The process unfolds with precision: Integrations with existing PMS Systems ensure real-time synchronisation, where bids are evaluated dynamically against availability. Successful participants receive instant confirmation, and then arrive at the property with their enhancements all pre-arranged. This pre-arrival approach minimises on-site disruptions, aligns with guest expectations from the outset, and positions staff to deliver exceptional service rather than try to initiate sales. By focusing on pre-arrival, TrevPAR Upsell converts the pre-stay window (a period often overlooked) into a high-yield revenue opportunity.
The Essential Features of TrevPAR Upsell That Ensure Pre-Arrival Success
The TrevPAR Upsell system is purpose-built for pre-arrival efficacy, incorporating a variety of tools that align with revenue objectives:
Dynamic Bidding System: Guests engage in real-time auctions for upgrades and extras, fostering excitement and exclusivity while optimising occupancy and pricing through competitive dynamics.
Personalised Offers: Leveraging booking data and preferences, the platform generates customised recommendations, ensuring high conversion by matching offers to guest profiles.
Seamless System Integrations: Compatible with leading PMS systems and communication platforms, it automates outreach and fulfillment, enabling rapid scaling across single properties or portfolios without operational overhead.
Data-Driven Revenue Outcomes:
The financial impact of TrevPAR Upsell's pre-arrival focus is where the systems impact is seen almost immediately. The platform has cumulatively generated over R25 million in upsell revenue for partnering hotels, and grows day by day. These figures highlight the impact of early intervention: Properties report accelerated revenue through targeted pre-arrival sales, often seeing a 15-25% increase in income per guest. Additionally, the automation often brings with it additional efficiencies, such as reduced manual processing time, allowing revenue teams to pivot toward analytics and forecasting. In an industry where every rand counts, these metrics affirm TrevPAR Upsell as a high-ROI enabler for pre-arrival revenue capture.
Elevating Properties Through Pre-Arrival Innovation
For those in hospitality, the adoption of TrevPAR Upsell transcends tactical upselling, but rather showcases long-term viability. In an industry dominated by digital-savvy guests who research and decide pre-travel, pre-arrival engagement via this platform secures a decisive edge. Additional advantages are achieved through sustained revenue diversification via high-margin extras, leading to guest loyalty through perceived personalisation, and resource optimisation that cuts costs.
Next Steps for Implementation
TrevPAR Upsell empowers hospitality leaders to redefine revenue streams by prioritising pre-arrival upselling, converting anticipation into real value. For properties considering integrating this solution, additional information can be found on trevparupsell.com.





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