From Check-In to Check-Out: Automating Upselling with TrevPAR Upsell—A Strategic Imperative for All Properties

In the competitive landscape of hospitality, where revenue optimisation and operational efficiency are paramount to success, effective upselling can significantly enhance profitability. TrevPAR Upsell emerges as a pivotal solution, automating the upselling process pre-arrival. The TrevPAR Upsell platform integrates seamlessly with existing PMS systems to deliver personalised, data-driven offers, enabling properties to capture additional revenue while elevating guest satisfaction. As hotels navigate rising costs and evolving guest expectations, automating upselling is no longer optional; it is essential for sustained growth.

Revolutionising the Guest Journey Through Automation

Traditional upselling methods relied on manual interaction, leading to inconsistencies and often missed opportunities. TrevPAR Upsell addresses this by providing a fully automated framework that embeds upselling into every stage of the guest experience. By leveraging existing PMS and digital communication channels, the platform ensures consistent, targeted offers without burdening staff resources. This approach not only drives revenue but also fosters loyalty through personalised interactions.

Automation Across Key Touchpoints = Maximises Revenue at Every Stage

TrevPAR Upsell orchestrates upselling efforts with precision, ensuring seamless execution from pre-arrival to departure. The following highlights how TrevPAR Upsell is implemented and impacts various points in the guest/property cycle:

• Check-In Optimisation: Pre-arrival bidding on upgrades populates guest profiles automatically via PMS synchronisation. Upon arrival, fulfilled requests - such as upgraded room type or airport transportation services - are ready, streamlining check-in and immediately contributing to revenue through pre-paid add-ons.

• In-Stay Engagement: Automated notifications, triggered by guest data and behaviour, propose relevant extras like spa treatments or guided tours. These offers are customised to individual preferences, increasing conversion rates and allowing revenue managers to focus on strategic oversight rather than tactical execution and reactivity.

• Check-Out Conversion: As stays conclude, the system deploys timely offers for extensions or loyalty incentives, processed in real time. This final touchpoint captures last-minute revenue while reinforcing positive experiences that encourage repeat business.

This comprehensive coverage eliminates silos in upselling strategies, transforming potential revenue leaks into reliable income streams.

Core Features

TrevPAR Upsell is designed for scalability and impact, incorporating features that align directly with business objectives:

• Dynamic Bidding Mechanism: Enables guests to participate in real-time auctions for upgrades and services, generating urgency and higher acceptance rates without overt sales pressure.

• Advanced Personalisation: Algorithms analyse booking and historical data to tailor recommendations, optimising relevance and maximising uptake on high-margin offerings.

• PMS Integrations: Compatible with leading PMS systems, TrevPAR Upsell facilitates rapid deployment, supporting properties of all sizes from independent boutiques to large chains.

• Analytics and Reporting: Real-time dashboards provide actionable insights into performance metrics, empowering data-informed decisions to refine strategies and forecast revenue.

These elements ensure that upselling efforts are not only automated but also strategically aligned with broader revenue management goals.

Why TrevPAR Upsell is Essential for Every Property

In an industry increasingly characterised by smaller margins and intense competition, TrevPAR Upsell provides competitive advantage through automation. Key advantages include accelerated revenue growth through targeted extras, operational streamlining that reduces costs, and a guest-centric model that builds enduring loyalty. TrevPAR Upsell is  arguably the most efficient and automated way to sell extras and ensuring guest stays translate into increased profitability and higher satisfaction. For properties seeking to future-proof their operations, integration of TrevPAR Upsell is a strategic priority.