A RECORD-BREAKING DECEMBER FROM TREVPAR UPSELL

Executive Summary

This past December 2025, TrevPAR Upsell powered an extraordinary performance across a diverse portfolio of hotels, generating close to R2 million in incremental revenue. This translates into individual properties averaging over R50,000 in additional monthly revenue, marking the strongest December on record for many participants and establishing powerful momentum heading into 2026. This success was driven by seamless room upgrades and high-margin ancillary sales, transforming revenue that was previously left untapped into direct profit.

CLIENT PORTFOLIO OVERVIEW

TrevPAR Upsell was implemented across a varied collection of properties ranging from luxury urban hotels in Johannesburg and Cape Town to boutique coastal resorts and game lodges. Many of these properties share common challenges: high volumes of entry-level room bookings, underutilised premium inventory, and inconsistent uptake of ancillary services. Despite strong occupancy, significant revenue potential from upgrades and add-ons often went unrealised due to reliance on manual, front-desk upselling or generic marketing.

THE CHALLENGE

Across the clients who have implemented the TrevPAR Upsell system, the largest percentage of bookings and reservations were for base-category rooms. Higher-tier suites, executive rooms, and premium-view accommodations frequently remained unsold until entry-level inventory was exhausted - if they sold at all. Ancillary offerings such as spa treatments, airport transfers, dining packages, and unique experiences were similarly under-promoted, leaving substantial high-margin revenue on the table. Traditional upselling methods proved inefficient, time-consuming for staff, and inconsistent in results. Properties needed a scalable, automated solution that would capture this lost revenue without adding operational complexity or disrupting the guest experience.

THE SOLUTION: TREVPAR UPSELL

TrevPAR Upsell is a fully automated pre-arrival upselling platform that integrates directly with existing property management systems. It delivers personalised, pre-arrival communications. Offers are tailored to each guest’s booking details, travel purpose, and historical preferences, making upgrades and add-ons feel like thoughtful enhancements rather than sales pitches.

Properties were able to offer a wide range of upsell opportunities, including:

• Room upgrades to superior categories, suites, and premium-view rooms

• Airport transfers for seamless arrivals and departures

• Spa treatments such as relaxing massages, rejuvenating facials, and invigorating body scrubs

• Early arrivals and late check-outs for added flexibility

• Dining and in-room services including restaurant reservations, romantic dinners, and gourmet amenities

• Curated experiences at and around the property, from wine tastings and guided tours to adventure activities and wellness retreats

  
  

The platform’s dynamic pricing and bundling capabilities ensured offers were compelling yet profitable.

IMPLEMENTATION AND RESULTS

The peak December trading period provided the perfect opportunity to show case the power of TrevPAR Upsell, combining high occupancy with festive and leisure travellers who were particularly receptive to upgrades and indulgent extras.

The results were exceptional:

• Total additional revenue: Nearly R2 million across all participating properties

• Average per property: More than R50,000 for the month

• Improved guest feedback: Over all the guest feedback highlighted the convenience and perceived value of the offers, contributing to improved satisfaction scores and positive online reviews.

WHY IT WORKED

There are numerous reasons that combined to deliver these outstanding outcomes. These include:

1. Precision targeting – Focusing on the large base of entry-level bookings captured revenue that was already within reach.

2. Automation at scale – Removed reliance on busy front-desk teams while maintaining a personalised touch.

3. High-margin focus – Prioritised unsold premium inventory and low-variable-cost extras, converting fixed overhead into pure profit.

4. Seasonal alignment – December’s celebratory mindset amplified demand for upgrades and indulgent experiences.

LOOKING AHEAD TO 2026

This record-breaking December has not only delivered immediate financial impact but also set a new benchmark for revenue performance. Properties are now equipped with proven, data-driven upselling capabilities that will continue to drive growth throughout 2026 and beyond. Early indications from January bookings suggest the momentum is carrying forward strongly.

TrevPAR Upsell has demonstrated that intelligent, guest-centric upselling can transform untapped potential into bankable profit across urban icons, coastal retreats, and safari lodges alike.